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Video Game Distribution Process
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Hi Everyone, TBH not sure if I will explain this properly but I will give it a go :p . Was wondering how a Video Game makes it to a shelf of a retail store like EB. Does the retail store contact the devs or publishers of the game, or does the dev or publisher contact the store about selling their game at the store. I have read many articles trying to find an answer for this. Have also heard that 20% goes to the retail store, 20% goes to manufacturer, 15% goes to Marketing, 30% Publisher and 15% Developer. So does that mean that the gaming company's send the game to the retail stores for no return until a game is sold then the retail store sends 80% of money made from that sale to the right departments. Not sure if that made sense hope someone understood it haha Smile
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